WAITROSE desserts
Never knowingly over-filled?

This is a Waitrose dessert pot.
They fill it level with the top of the label.

So how full is 'full' ?!
Nine tenths? No.
Four fifths? No
Three quarters? No.
Two thirds. Yes, that's how much.

So one third of a 'full' pot is empty!
A deliberate deception, by using a pot that is much wider at the top than the bottom?
Well, Waitrose won't say. If you ask them they ignore the question, or appear not to understand.

Interestingly, ECOVER does the same thing,
as does Waitrose with its cookies.